RCS template · Marketing
Weekend Package Offer RCS Template for Hotels & Resorts
A ready-to-adapt RCS message for hotels and resorts, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in past guests. For hotels and resorts, this is one of the everyday messages that keeps guests informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Guests discover hotels through search, maps and travel platforms, then often book directly if the hotel's own website and messaging are easy to use.
The RCS Template
Weekend Package Offer
[Business Name]: Plan a weekend break. Our {package} is available for stays till {date}. Reply YES for details or call {phone}.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name]: Plan a weekend break. Our {#var#} is available for stays till {#var#}. Reply YES for details or call {#var#}.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {package} | Package | family weekend package with breakfast |
| {date} | Date | 30 Nov |
| {phone} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Package (sample: family weekend package with breakfast): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 30 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 3 placeholders and a body of 127 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Hotels & Resorts
Room rates, taxes and cancellation terms shown in ads and messages should match what the guest pays. Guest ID and booking data must be protected under the DPDP Act, 2023, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a hotel send the weekend package offer message?
Send to opted-in past guests. Automate it from your software where possible so it is never forgotten.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my hotel?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Hotels & Resorts
This message on other channels
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