RCS template · Utility
Post-Stay Review Request RCS Template for Hotels & Resorts
A ready-to-adapt RCS message for hotels and resorts, with placeholders, sample values and compliance notes.
When to Send This Message
Send a day after checkout. For hotels and resorts, this is one of the everyday messages that keeps guests informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Pre-arrival and in-stay communication shapes reviews and repeat stays.
The RCS Template
Post-Stay Review Request
Dear {guest}, we hope you enjoyed your stay at [Business Name]. Your feedback helps us improve. Please share a few words here: {link}SMS fallback (India, DLT format)
Dear {#var#}, we hope you enjoyed your stay at [Business Name]. Your feedback helps us improve. Please share a few words here: {#var#}Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {guest} | Guest | Mr. Rao |
| {link} | Link | https://example.com/f/HT3 |
Filling in each placeholder
- Guest (sample: Mr. Rao): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Link (sample: https://example.com/f/HT3): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 2 placeholders and a body of 133 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- Images are clear, sized as the provider recommends, and do not hide important information that is missing from the text.
- Promotional rich cards go only to customers who have agreed to receive them.
- Your brand (name, logo and description) is verified with the RCS provider before launch.
Rules to keep in mind for Hotels & Resorts
Room rates, taxes and cancellation terms shown in ads and messages should match what the guest pays. Guest ID and booking data must be protected under the DPDP Act, 2023, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Where this message fits for Hotels & Resorts
Travellers search for destinations and dates, compare prices on booking sites and the hotel's own website, read reviews and look at photos, then book. Between booking and arrival they want directions, check-in details and upsell offers; after the stay, a review request and an offer for the next visit.
Search, metasearch and online travel agencies drive bookings; Instagram shows the experience; WhatsApp handles pre-arrival questions and concierge requests; SMS sends check-in codes and reminders; email nurtures past guests with seasonal offers.
Campaign ideas that pair with this template
- Pre-arrival WhatsApp messages offering room upgrades and airport transfers
- Direct booking offers to past guests ahead of peak season
- Post-stay review requests with a thank-you discount
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a hotel send the post-stay review request message?
Send a day after checkout. If customers reply, make sure someone on your team monitors and answers.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can DND Teams set this up for my hotel?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Hotels & Resorts
This message on other channels
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