WhatsApp template · Utility
Price List Update WhatsApp Template for Wholesalers & Distributors
A ready-to-adapt WhatsApp message for wholesalers, distributors and stockists, with placeholders, sample values and compliance notes.
When to Send This Message
Send to registered retailers when prices change. For wholesalers, distributors and stockists, this is one of the everyday messages that keeps retailers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Distributors serve hundreds of retailers who reorder frequently and want quick price, stock and delivery information.
The WhatsApp Template
Dear {{1}}, revised prices for {{2}} are effective from {{3}}. Download the updated price list: {{4}} - [Business Name][Business Name]
Example with sample values
Dear Sharma General Store, revised prices for edible oils are effective from 20 Oct. Download the updated price list: https://example.com/p/WD1 - [Business Name]
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Retailer | Sharma General Store |
| {{2}} | Category | edible oils |
| {{3}} | Date | 20 Oct |
| {{4}} | Link | https://example.com/p/WD1 |
Filling in each placeholder
- Retailer (sample: Sharma General Store): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Category (sample: edible oils): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 20 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Link (sample: https://example.com/p/WD1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 131 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Utility templates must relate to a specific transaction, account or request the customer already has with you, such as a confirmation, reminder or status update. Do not add offers or promotional lines, as Meta may reclassify the template as marketing.
Compliance Checklist
- Marketing messages include an easy way to opt out, and opt-outs are honoured promptly.
- The template is approved in the correct category before sending; utility and authentication templates cannot carry promotional content.
- The customer has opted in to receive WhatsApp messages from your business, and you keep a record of the opt-in.
Rules to keep in mind for Wholesalers & Distributors
Retailer contact numbers should be used for business communication they expect; promotional schemes need opt-in. GST invoices and credit notes must carry correct details, and scheme messages should state validity and conditions.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a distribution business send the price list update message?
Send to registered retailers when prices change. Sending it at a consistent time builds trust and reduces follow-up calls.
Why is this template in the Utility category?
Utility templates must relate to a specific transaction, account or request the customer already has with you, such as a confirmation, reminder or status update. Do not add offers or promotional lines, as Meta may reclassify the template as marketing.
Can I change the wording?
Yes. Adapt the text to your business, but keep it clear and specific, keep variables in order and submit realistic sample values. Any change to an approved template needs re-approval.
Can DND Teams set this up for my distribution business?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
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