SMS template · Marketing
Wellness Products Offer SMS Template for Pharmacies & Medical Stores
A ready-to-adapt SMS message for pharmacies and medical stores, with placeholders, sample values and compliance notes.
When to Send This Message
Send only to opted-in customers; limit to non-prescription wellness products. For pharmacies and medical stores, this is one of the everyday messages that keeps customers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Local pharmacies compete with online delivery apps on trust, speed and availability.
The SMS Template
India (DLT format)
[Business Name]: This week, get {#var#} on {#var#} at our {#var#} store. Valid till {#var#}. Prescription medicines are excluded.
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name]: This week, get {offer} on {category} at our {store} store. Valid till {date}. Prescription medicines are excluded.
Reply STOP to opt out.Example with sample values
[Business Name]: This week, get 10% off on health supplements and personal care at our MP Nagar store. Valid till 20 Oct. Prescription medicines are excluded. To opt out, SMS STOP to [opt-out number].
With these sample values the message is 204 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Offer | 10% off |
| {#var#} | Category | health supplements and personal care |
| {#var#} | Store | MP Nagar |
| {#var#} | Date | 20 Oct |
Filling in each placeholder
- Offer (sample: 10% off): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Category (sample: health supplements and personal care): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Store (sample: MP Nagar): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 20 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
This template has 4 placeholders and a body of 131 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Pharmacies & Medical Stores
Online pharmacy operations in India are subject to the Drugs and Cosmetics Act and evolving e-pharmacy rules, and prescription medicines must not be advertised to the public. Messages should be about service, availability and refills, never about promoting prescription drugs.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Where this message fits for Pharmacies & Medical Stores
Pharmacy customers want speed: they search for a medicine or the nearest open pharmacy, check stock and delivery time, and order by phone, app or WhatsApp. Regular customers with chronic conditions value refill reminders and home delivery, and trust in genuine medicines matters more than small price differences.
Maps listings and 'pharmacy open now' searches bring walk-ins; WhatsApp is ideal for sending prescriptions and confirming orders; SMS carries refill reminders and delivery updates; voice IVR handles stock enquiries out of hours; email is used for wellness product promotions.
Campaign ideas that pair with this template
- Monthly refill reminders for regular customers, timed to their last purchase
- Seasonal allergy and cold-and-flu product guides
- Free delivery offers for elderly customers within a set radius
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a pharmacy send the wellness products offer message?
Send only to opted-in customers; limit to non-prescription wellness products. Automate it from your software where possible so it is never forgotten.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
Which DLT category should I choose for this wellness products offer message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my pharmacy?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Pharmacies & Medical Stores
This message on other channels
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