SMS template · Utility
Monthly Refill Reminder SMS Template for Pharmacies & Medical Stores
A ready-to-adapt SMS message for pharmacies and medical stores, with placeholders, sample values and compliance notes.
When to Send This Message
Send a few days before a regular customer's medicines are due to run out. For pharmacies and medical stores, this is one of the everyday messages that keeps customers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Regular customers buying monthly medicines are the core of the business, and refill reminders and home delivery updates keep them loyal.
The SMS Template
India (DLT format)
Dear {#var#}, your monthly medicines from [Business Name] may be running low around {#var#}. Reply REFILL or send your prescription here and we will keep the order ready.International (plain text)
Dear {customer}, your monthly medicines from [Business Name] may be running low around {date}. Reply REFILL or send your prescription here and we will keep the order ready.Example with sample values
Dear Mr. Gupta, your monthly medicines from [Business Name] may be running low around 18 Oct. Reply REFILL or send your prescription here and we will keep the order ready.
With these sample values the message is 173 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Customer | Mr. Gupta |
| {#var#} | Date | 18 Oct |
Filling in each placeholder
- Customer (sample: Mr. Gupta): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Date (sample: 18 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
This template has 2 placeholders and a body of 172 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Pharmacies & Medical Stores
Online pharmacy operations in India are subject to the Drugs and Cosmetics Act and evolving e-pharmacy rules, and prescription medicines must not be advertised to the public. Messages should be about service, availability and refills, never about promoting prescription drugs.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Where this message fits for Pharmacies & Medical Stores
Pharmacy customers want speed: they search for a medicine or the nearest open pharmacy, check stock and delivery time, and order by phone, app or WhatsApp. Regular customers with chronic conditions value refill reminders and home delivery, and trust in genuine medicines matters more than small price differences.
Maps listings and 'pharmacy open now' searches bring walk-ins; WhatsApp is ideal for sending prescriptions and confirming orders; SMS carries refill reminders and delivery updates; voice IVR handles stock enquiries out of hours; email is used for wellness product promotions.
Campaign ideas that pair with this template
- Monthly refill reminders for regular customers, timed to their last purchase
- Seasonal allergy and cold-and-flu product guides
- Free delivery offers for elderly customers within a set radius
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a pharmacy send the monthly refill reminder message?
Send a few days before a regular customer's medicines are due to run out. Sending it at a consistent time builds trust and reduces follow-up calls.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Can DND Teams set this up for my pharmacy?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Pharmacies & Medical Stores
This message on other channels
Get Help With SMS Templates
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88274 09728 or message us on WhatsApp.