SMS template · Utility

Return Filed SMS Template for CA & Accounting Firms

A ready-to-adapt SMS message for chartered accountant and accounting firms, with placeholders, sample values and compliance notes.

When to Send This Message

Send after filing a return. For chartered accountant and accounting firms, this is one of the everyday messages that keeps clients informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.

Businesses and individuals look for accountants for GST, income tax, audit and company compliance.

The SMS Template

India (DLT format)

Header: [6-character header]-S · Category: Service Implicit

Dear {#var#}, your {#var#} for {#var#} has been filed. Acknowledgement no. {#var#}. A copy has been emailed to you. - [Business Name]

International (plain text)

Dear {client}, your {return_type} for {period} has been filed. Acknowledgement no. {ack}. A copy has been emailed to you. - [Business Name]

Example with sample values

Dear Mr. Bansal, your GSTR-3B for September has been filed. Acknowledgement no. AA2310XXXXXXX. A copy has been emailed to you. - [Business Name]

With these sample values the message is 146 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.

Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.

Placeholders and Sample Values

PlaceholderMeaningSample value
{#var#}ClientMr. Bansal
{#var#}Return typeGSTR-3B
{#var#}PeriodSeptember
{#var#}AckAA2310XXXXXXX

Filling in each placeholder

  • Client (sample: Mr. Bansal): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
  • Return type (sample: GSTR-3B): Keep the value short and specific; test the longest realistic value to check the message still reads well.
  • Period (sample: September): Keep the value short and specific; test the longest realistic value to check the message still reads well.
  • Ack (sample: AA2310XXXXXXX): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.

This template has 4 placeholders and a body of 139 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.

Category and Approval

In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.

Compliance Checklist

  • Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
  • The brand name in the message matches your registered business or header.
  • Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.

Rules to keep in mind for CA & Accounting Firms

ICAI's Code of Ethics restricts advertising and solicitation by chartered accountants, though firms may have websites that follow ICAI guidelines. Client financial data is confidential and must be shared over secure channels.

General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.

Tips for Better Results

  • Use the customer's name and a reference number so the message is easy to trust and to search for later.
  • Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.

Where this message fits for CA & Accounting Firms

Businesses and individuals look for accountants when starting a company, before tax deadlines or after a problem with the tax authority, comparing expertise, fees and reviews. Most relationships last years, kept alive by reliable reminders, proactive advice and fast answers.

Search and referrals bring new clients; LinkedIn and newsletters share tax updates; WhatsApp collects documents and answers quick questions; SMS sends filing deadline reminders; email delivers engagement letters, statements and annual summaries.

Campaign ideas that pair with this template

  • Deadline reminders for VAT, corporate tax and personal tax returns
  • New company setup packages for start-ups
  • Year-end tax planning newsletters

Need this SMS template set up?

We register, submit and connect templates for you, and send test messages before launch.

WhatsApp UsCall +91 88890 28885Enquiry Form

Quotes in USD for international clients.

Questions About This Template

When should a CA firm send the return filed message?

Send after filing a return. Sending it at a consistent time builds trust and reduces follow-up calls.

Can I send this SMS in India without DLT registration?

No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.

Which DLT category should I choose for this return filed message?

Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.

Can DND Teams set this up for my CA firm?

Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.

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