RCS template · Marketing
Health Check-up Camp Invitation RCS Template for Hospitals & Clinics
A ready-to-adapt RCS message for hospitals and clinics, with placeholders, sample values and compliance notes.
When to Send This Message
Send only to patients who have opted in to receive health camp and offer updates. For hospitals and clinics, this is one of the everyday messages that keeps patients informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
After the visit, clear reminders and reports keep them coming back and reduce missed appointments.
The RCS Template
Health Check-up Camp Invitation
[Business Name] is holding a free {camp} camp on {date} from {time}. Registration is required as slots are limited. Reply YES to register or call {phone}.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name] is holding a free {#var#} camp on {#var#} from {#var#}. Registration is required as slots are limited. Reply YES to register or call {#var#}.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {camp} | Camp | diabetes screening |
| {date} | Date | 20 Oct |
| {time} | Time | 9 AM to 1 PM |
| {phone} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Camp (sample: diabetes screening): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 20 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Time (sample: 9 AM to 1 PM): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 4 placeholders and a body of 154 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Promotional rich cards go only to customers who have agreed to receive them.
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
Rules to keep in mind for Hospitals & Clinics
Medical advertising in India must follow the National Medical Commission's professional conduct rules for doctors, the Drugs and Magic Remedies (Objectionable Advertisements) Act and ASCI guidelines, so we avoid claims of guaranteed cures and before/after promises. Patient data is sensitive personal data and should be handled under the Digital Personal Data Protection Act, 2023.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Make the offer specific and honest, with a clear end date and any conditions stated.
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a hospital or clinic send the health check-up camp invitation message?
Send only to patients who have opted in to receive health camp and offer updates. Sending it at a consistent time builds trust and reduces follow-up calls.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my hospital or clinic?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
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