RCS template · Marketing
New Batch Announcement RCS Template for Coaching Institutes
A ready-to-adapt RCS message for coaching institutes, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in enquiries and past students. For coaching institutes, this is one of the everyday messages that keeps students and parents informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Regular updates on tests, schedules and performance keep students engaged through a long course.
The RCS Template
New Batch Announcement
[Business Name]: A new {course} batch starts on {date}. Attend a free demo class before joining. Reply DEMO or call {phone}.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name]: A new {#var#} batch starts on {#var#}. Attend a free demo class before joining. Reply DEMO or call {#var#}.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {course} | Course | Class 11 JEE |
| {date} | Date | 1 Nov |
| {phone} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Course (sample: Class 11 JEE): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 1 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 3 placeholders and a body of 124 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Coaching Institutes
The Ministry of Education's 2024 guidelines for coaching centres and the CCPA guidelines against misleading coaching advertisements (2024) restrict claims about results, rankings and selections. We only publish results data the institute can document, with student consent.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Getting the new batch announcement message right
Give the start date, timings, mode (online or classroom), seats left and whether a demo class is available. Parents often decide quickly when they know seats are limited.
Where this message fits for Coaching Institutes
Students and parents search for tutors or coaching for a specific exam or subject, compare results, faculty, batch timings and fees, and often attend a demo class before enrolling. Decisions cluster around exam calendars and the start of school terms.
Search ads capture exam-specific searches; YouTube and Instagram short videos show teaching quality; WhatsApp is used for demo class bookings and doubt-clearing; SMS sends class schedule changes and results; email shares study plans and parent reports.
Campaign ideas that pair with this template
- Free demo class campaigns before each new batch
- Exam countdown tips series for enrolled students
- Results celebration posts (with consent) to attract the next intake
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a coaching institute send the new batch announcement message?
Send to opted-in enquiries and past students. Automate it from your software where possible so it is never forgotten.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my coaching institute?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Coaching Institutes
This message on other channels
Get Help With RCS Templates
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88890 28885 or message us on WhatsApp.