Our Work · Own brand / project
Messaging compliance guides and template library
A content system on our own site: SMS, WhatsApp, voice and RCS compliance guides for 73 countries and 720 ready-to-adapt message templates.
Disclosure: this is one of our own brands/projects, built and run by our team. It is not a client project, and we do not quote traffic, revenue or ranking figures here.
- Type
- Our own content project on dndteams.com
- Compliance guides
- 73 countries; SMS, WhatsApp, voice and RCS pages per country
- Templates
- 720 templates (240 SMS, 240 WhatsApp, 240 RCS) for 40 industries
- Localised
- Arabic and Spanish template libraries (232 pages)
- Services shown
- Bulk SMS, WhatsApp Business API, RCS, voice, content strategy
The goal
Most failed messaging campaigns fail on rules, not on copy: an unregistered sender ID in the UAE, a missing opt-out in the UK, no consent record in the US, or a WhatsApp template in the wrong category. We wanted a public reference that answers these questions country by country, and a set of example messages businesses can adapt, so prospects can see that we understand the rules before they hire us.
What we built
- Compliance guides for 73 countries, each with a country hub and separate pages for SMS, WhatsApp, voice calls and RCS: the regulator, sender registration, consent and opt-out rules, quiet hours where they apply, and data-protection law.
- A library of 720 message templates: 240 SMS, 240 WhatsApp and 240 RCS templates across 40 industries, from appointment reminders and OTPs to order updates and back-in-stock alerts. Each template page shows the variables, the likely message category, and practical notes on using it.
- Localised template libraries in Arabic (right-to-left) and Spanish, 232 pages in total, written for those markets rather than machine-translated word for word.
How the content is structured
Country facts live in one data file, so a rule change is made once and every affected page is rebuilt. Templates are grouped by channel and industry with hub pages that link to every template, and each guide links to the matching service page and to the relevant templates. Pages carry breadcrumb and FAQ structured data and are listed in their own sitemaps.
Why we built it this way
Templates and rules change: Meta updates WhatsApp template categories, carriers change registration steps and countries introduce new consent rules. Keeping the facts in data files, with every page generated from them, means one edit updates every affected guide and template page, and the validation script checks the result before it goes live.
The library is free to read and does not sit behind a sign-up form. Visitors can copy a template, adapt it to their business and ask us to set up the campaign if they want help with registration, approval or sending.
Accuracy
The guides describe the rules in plain language and point to the regulator or platform for the authoritative text. We avoid inventing figures: where a fee or limit changes often, we tell the reader to confirm it with the carrier or with Meta before a campaign.
What this means for your project
If you are launching SMS, WhatsApp or RCS campaigns in a new country, we can set up the registrations, write the templates and check them against the local rules before your first send. The same content approach also works for any business that needs a large, accurate knowledge base: product catalogues, regulation explainers or help centres.
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