Social Media Management for Insurance Agents & Brokers

Challenges Insurance Agents & Brokers Face

• Missed renewals that lapse policies
• Customers unsure of their coverage at claim time
• Trust issues caused by mis-selling in the market

A monthly content calendar balances useful information, behind-the-scenes posts and announcements. We reply to comments and messages within agreed hours and pass enquiries to your team quickly.

Compliance for Insurance Agents & Brokers

IRDAI regulations govern how insurance is advertised and sold, including rules on advertisements and requirements to state the insurer's name, registration and that insurance is the subject matter of solicitation. Agents must use approved material and never guarantee claim outcomes.

Ad campaigns should follow Google and Meta advertising policies, the ASCI code for advertising content and influencer disclosures, and sector rules for areas such as healthcare, finance and real estate (for example, RERA registration details for property ads).

See also our compliance overview for India.

General information, not legal advice. We check current rules for your sector and channel before launch.

What We Measure

We report on outcomes that matter to insurance agents, brokers and advisors, such as:

• Reach and engagement on each type of post
• Messages and enquiries from social profiles
• Follower growth in your service area
• Clicks to your website or WhatsApp

What Affects the Cost

We do not publish fixed packages, because scope varies. The main factors are:

• Number of platforms managed
• Posts, reels and stories per month
• Original photography or video requirements
• Community management and response times
• Paid promotion management, if included

You get a written quotation with scope and timelines before any work starts.