Digital Marketing for Home Services & Repairs

Challenges Home Services & Repairs Face

• Urgent calls that are missed when technicians are on site
• Customers anxious about who is coming to their home
• Periodic services such as pest control that are not renewed

Campaigns are built around specific services and areas, with conversion tracking for calls, forms and WhatsApp clicks. We review search terms and placements regularly so budget goes to enquiries rather than irrelevant clicks.

Compliance for Home Services & Repairs

Pest control operators need licences under the Insecticides Act and should use approved chemicals; technicians' identity details shared with customers build trust and safety. Service prices quoted in messages should state inclusions and taxes.

Ad campaigns should follow Google and Meta advertising policies, the ASCI code for advertising content and influencer disclosures, and sector rules for areas such as healthcare, finance and real estate (for example, RERA registration details for property ads).

See also our compliance overview for India.

General information, not legal advice. We check current rules for your sector and channel before launch.

What We Measure

We report on outcomes that matter to home service businesses such as pest control, cleaning, plumbing, electrical and appliance repair, such as:

• Cost per enquiry by campaign
• Conversion rate of each landing page
• Search terms that trigger ads
• The quality of leads reported by your team

What Affects the Cost

We do not publish fixed packages, because scope varies. The main factors are:

• Number of ad platforms and campaigns
• Monthly ad spend, which is paid directly to the platforms
• Creative and landing page production
• Tracking, analytics and reporting setup
• Markets and languages targeted

You get a written quotation with scope and timelines before any work starts.