Compliance · Türkiye
RCS Compliance in Türkiye
A practical overview of the rules that affect RCS messaging and marketing in Türkiye, with a checklist before you launch.
Key Rules for RCS in Türkiye
RCS business messaging availability in Türkiye depends on operator and device support, so we confirm coverage before planning campaigns and keep SMS as a fallback; the same consent rules that apply to SMS apply to RCS.
RCS coverage in MENA depends on operator support, so SMS remains the main fallback channel for business messaging.
Data Protection
Türkiye's Personal Data Protection Law No. 6698 (KVKK) requires a clear privacy notice (aydınlatma metni), a lawful basis such as explicit consent, and registration with the data controllers' registry (VERBİS) for many businesses.
Keep a record of how each contact was collected, what they agreed to and when, and make it easy for them to withdraw consent.
Practical Checklist
- Verify your brand with the RCS provider and keep the sender profile accurate.
- Confirm device and operator coverage for the country and configure SMS fallback.
- Apply the same consent rules you use for SMS marketing to promotional RCS.
- Keep suggested replies meaningful and do not hide key terms inside images.
- Track opt-outs and suppress those numbers on both RCS and SMS.
Contact data
Format numbers in international E.164 format with the +90 country code, remove duplicates and invalid numbers, and keep consent records linked to each number.
Timing and Language
Türkiye follows the Europe/Istanbul time zone (UTC+03:00 in October 2026). The usual working week is Monday to Friday. Schedule RCS campaigns for the recipient's local daytime hours, avoid public holidays and religious observances that matter to your audience, and convert send times from IST before scheduling.
In Istanbul, customers commonly use Turkish and English. Messages in the customer's preferred language usually perform better, but check how local-language text affects character counts (for SMS) and template approval (for WhatsApp).
Digital Habits and Channels in Türkiye
Türkiye is a mobile-first market where WhatsApp is the dominant messaging app, and SMS remains widely used for promotions and authentication. Commercial electronic messages require prior approval under the Electronic Commerce Law, and businesses sending them must register on the İleti Yönetim Sistemi (IYS), the national message management system that records consent.
Credit cards with instalment payments (taksit) are central to Turkish shopping, and high inflation makes consumers price-sensitive. Ramadan and the two Bayram holidays, Black Friday (often promoted under local names such as 'Efsane Cuma') and back-to-school are key periods.
Turkey's economy is diverse, with textiles and clothing, automotive manufacturing around Bursa and Kocaeli, white goods, construction, agriculture and tourism, which brings over 50 million foreign visitors a year. High inflation means prices change often, so automated messages with current prices and validity dates are important. VAT (KDV) is 20% at the standard rate, and the country stays on UTC+3 all year. Commercial messages must be recorded in İYS, the national message management system, which lets recipients see and withdraw consent.
Advertising Alongside Messaging
Advertising must follow the Consumer Protection Law and the Advertising Board's rules, including its guidance on influencer marketing disclosures.
This guide is general information, not legal advice, and reflects our understanding as of October 2026. Rules change, so we check current requirements for Türkiye before every launch.
Planning RCS campaigns for Türkiye?
We check the rules, set up sender requirements and run compliant campaigns.
RCS in Türkiye: FAQs
Do I need consent to send marketing RCS messages in Türkiye?
In most cases, yes, or at least an existing customer relationship and a clear opt-out. RCS business messaging availability in Türkiye depends on operator and device support, so we confirm coverage before planning campaigns and keep SMS as a fallback; the same consent rules that apply to SMS apply to RCS.
Is RCS available in Türkiye?
RCS business messaging availability in Türkiye depends on operator and device support, so we confirm coverage before planning campaigns and keep SMS as a fallback; the same consent rules that apply to SMS apply to RCS.
Can DND Teams run RCS campaigns to Türkiye?
Yes. We are based in Bhopal, India, and run campaigns for international markets remotely, after checking the current rules, sender requirements and coverage for Türkiye.
Is this legal advice?
No. This guide is general information to help you plan. Regulations change and their application depends on your business, so take local legal advice for significant campaigns.
Related Guides and Services
Other channels in Türkiye
RCS rules in nearby markets
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