Compliance guides
Messaging Compliance in Jordan
SMS, WhatsApp, voice and RCS rules for businesses messaging customers in Jordan.
Overview
Telecommunications in Jordan are regulated by the Telecommunications Regulatory Commission (TRC). Bulk SMS sender names are registered through operators, and promotional messages should be consent-based with an opt-out.
Jordan's Personal Data Protection Law No. 24 of 2023 introduces consent, transparency and data subject rights that apply to websites and marketing lists.
Jordanian audiences search mainly in Arabic, with English common in business, technology and education, so bilingual content is often worthwhile.
WhatsApp is widely used for business in MENA markets. Official API use must follow Meta's policies, and newer national data protection laws in the region set rules for consent and data handling.
Telemarketing in the region is increasingly regulated, with rules on calling hours, registered numbers and do-not-call preferences in several countries.
Advertising Rules
Advertising should follow Jordanian consumer protection rules and platform policies, with sensitivity to cultural norms.
Guides by Channel
SMS in Jordan
Telecommunications in Jordan are regulated by the Telecommunications Regulatory Commission (TRC).
Read the guide →WhatsApp in Jordan
WhatsApp is the most common messaging app in Jordan.
Read the guide →Voice Call in Jordan
Voice marketing in Jordan should be consent-based and scheduled at reasonable hours, following TRC and operator requirements..
Read the guide →RCS in Jordan
RCS business messaging availability in Jordan depends on operator and device support, so we confirm coverage before planning campaigns and keep SMS as a fallback; the same consent rules that apply to SMS apply to RCS..
Read the guide →Digital Habits and Channels in Jordan
Jordan has high mobile internet use, and WhatsApp and Facebook are the main channels for reaching customers. Business SMS sender IDs are registered through the operators, Zain, Orange and Umniah.
Cash and cards are common, and the CliQ instant payment system and e-wallets are growing. The weekend is Friday and Saturday. Ramadan, Eid and the summer return of Jordanians working abroad shape demand.
Jordan's economy relies on services, tourism to Petra, Wadi Rum and the Dead Sea, phosphate and potash exports, pharmaceuticals, a strong IT outsourcing sector in Amman and remittances from Jordanians working in the Gulf. The general sales tax is 16%, and prices are in Jordanian dinars. The Personal Data Protection Law No. 24 of 2023, in force since March 2024, requires a legal basis such as consent for processing personal data, including for marketing, and the Telecommunications Regulatory Commission (TRC) licenses telecom and messaging services.
Regulators, Registers and Practical Rules in Jordan
Jordan's Telecommunications Regulatory Commission (TRC) licenses operators and sets rules on unsolicited messages, and the Personal Data Protection Law No. 24 of 2023 introduced consent, data subject rights and a supervisory council for data protection. Zain, Orange and Umniah are the mobile operators, and sender IDs for bulk SMS are registered through them via licensed aggregators.
Promotional messages should be sent only to people who agreed to receive them, with an opt-out in each message. Arabic is preferred for most audiences, with English common for banking, tech and hospitality. Friday is the main weekly day off and many businesses also close on Saturday, so B2B messages work best from Sunday to Thursday. During Ramadan, shopping and messaging peak in the evening after iftar. CliQ instant payments and e-wallets are widely used, so payment reminders that include a CliQ alias are practical.
Use Arabic.
General guidance, not legal advice. Check current rules with the regulator or a local adviser before launch.
Compliance in Jordan: FAQs
Which messaging channels need registration in Jordan?
It depends on the channel. Sender IDs for SMS often need registration with operators or the regulator, WhatsApp requires a verified business account and approved templates, and RCS needs brand verification. Each channel guide explains the details.
Does data protection law apply to messaging in Jordan?
Jordan's Personal Data Protection Law No. 24 of 2023 introduces consent, transparency and data subject rights that apply to websites and marketing lists.
Is this legal advice?
No. These guides are general information. For significant campaigns, take advice from a local lawyer.
Plan Compliant Campaigns in Jordan
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