Voice Call Compliance in Indonesia

Key Rules for Voice Calls in Indonesia

Telemarketing calls in Indonesia should respect consumer protection rules and, for financial services, OJK conduct rules, and be limited to consenting customers and reasonable hours.

Some Asian markets operate do-not-call registers for marketing calls and messages, so lists should be checked before voice campaigns.

Practical Checklist

• Check whether the call is promotional or a service call, as the rules differ.
• Use permitted calling numbers and caller ID, and never hide or spoof the calling number.
• Screen numbers against any national do-not-call register before promotional campaigns.
• Call only within permitted hours in the recipient's time zone and keep recorded messages short.
• Offer an easy way to stop further calls and record call consent where required.

Contact data

Format numbers in international E.164 format with the +62 country code, remove duplicates and invalid numbers, and keep consent records linked to each number.

Digital Habits and Channels in Indonesia

Indonesia is one of WhatsApp's largest markets, and most customers expect to chat with businesses there; Instagram, TikTok and marketplaces such as Shopee and Tokopedia are major discovery channels. Business SMS sender IDs (masking) are registered with the operators, such as Telkomsel, Indosat and XL.

QRIS, the national QR payment standard, and e-wallets such as GoPay, OVO, DANA and ShopeePay are widely used, alongside bank transfers. Ramadan and the Lebaran (Eid) holiday, when millions travel home (mudik), are the year's biggest commercial period, followed by the 11.11 and 12.12 online sales and Harbolnas.

Indonesia is the world's fourth most populous country, and its economy includes palm oil, coal, nickel, manufacturing and a fast-growing digital economy led by GoTo and Shopee. VAT is 12% on luxury goods, with an effective rate of 11% for most goods. The Personal Data Protection Law (Law 27 of 2022) came into full effect in October 2024.

Advertising Alongside Messaging

Advertising should follow Indonesia's advertising ethics code (Etika Pariwara Indonesia), consumer protection law and platform policies, with sensitivity to religious and cultural norms.

This guide is general information, not legal advice, and reflects our understanding as of October 2026. Rules change, so we check current requirements for Indonesia before every launch.