SMS template · Utility

Document Request SMS Template for Insurance Agents & Brokers

A ready-to-adapt SMS message for insurance agents, brokers and advisors, with placeholders, sample values and compliance notes.

When to Send This Message

Send when documents are needed for a proposal or claim. For insurance agents, brokers and advisors, this is one of the everyday messages that keeps policyholders informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.

Renewals, claim support and policy documents are the moments that build long-term relationships and referrals.

The SMS Template

India (DLT format)

Header: [6-character header]-S · Category: Service Implicit

Dear {#var#}, to complete your {#var#}, please share {#var#} by {#var#}. You can upload them securely here: {#var#}

International (plain text)

Dear {customer}, to complete your {purpose}, please share {documents} by {date}. You can upload them securely here: {link}

Example with sample values

Dear Mr. Tiwari, to complete your health insurance proposal, please share your Aadhaar and recent medical reports by 22 Oct. You can upload them securely here: https://example.com/u/IN2

With these sample values the message is 185 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.

Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.

Placeholders and Sample Values

Placeholder	Meaning	Sample value
{#var#}	Customer	Mr. Tiwari
{#var#}	Purpose	health insurance proposal
{#var#}	Documents	your Aadhaar and recent medical reports
{#var#}	Date	22 Oct
{#var#}	Link	https://example.com/u/IN2

Filling in each placeholder

Customer (sample: Mr. Tiwari): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
Purpose (sample: health insurance proposal): Keep the value short and specific; test the longest realistic value to check the message still reads well.
Documents (sample: your Aadhaar and recent medical reports): Keep the value short and specific; test the longest realistic value to check the message still reads well.
Date (sample: 22 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
Link (sample: https://example.com/u/IN2): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.

This template has 5 placeholders and a body of 122 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.

Category and Approval

In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.

Compliance Checklist

Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.

Rules to keep in mind for Insurance Agents & Brokers

IRDAI regulations govern how insurance is advertised and sold, including rules on advertisements and requirements to state the insurer's name, registration and that insurance is the subject matter of solicitation. Agents must use approved material and never guarantee claim outcomes.

General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.

Tips for Better Results

Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Use the customer's name and a reference number so the message is easy to trust and to search for later.

Need this SMS template set up?

We register, submit and connect templates for you, and send test messages before launch.

WhatsApp Us Call +91 88890 28885 Enquiry Form

Quotes in USD for international clients.

Questions About This Template

When should a insurance advisory send the document request message?

Send when documents are needed for a proposal or claim. Sending it at a consistent time builds trust and reduces follow-up calls.

What does {#var#} mean?

It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.

Which DLT category should I choose for this document request message?

Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.

Can DND Teams set this up for my insurance advisory?

Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.