SMS template · Utility
Booking Confirmation SMS Template for Hotels & Resorts
A ready-to-adapt SMS message for hotels and resorts, with placeholders, sample values and compliance notes.
When to Send This Message
Send immediately after a direct booking. For hotels and resorts, this is one of the everyday messages that keeps guests informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Guests discover hotels through search, maps and travel platforms, then often book directly if the hotel's own website and messaging are easy to use.
The SMS Template
India (DLT format)
Dear {#var#}, your booking at [Business Name] is confirmed. Check-in {#var#}, check-out {#var#}, {#var#}. Booking ID {#var#}. We look forward to hosting you.International (plain text)
Dear {guest}, your booking at [Business Name] is confirmed. Check-in {checkin}, check-out {checkout}, {room}. Booking ID {booking_id}. We look forward to hosting you.Example with sample values
Dear Mr. Rao, your booking at [Business Name] is confirmed. Check-in 18 Oct, 12 PM, check-out 20 Oct, 11 AM, 1 Deluxe Room. Booking ID HT7731. We look forward to hosting you.
With these sample values the message is 176 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Guest | Mr. Rao |
| {#var#} | Checkin | 18 Oct, 12 PM |
| {#var#} | Checkout | 20 Oct, 11 AM |
| {#var#} | Room | 1 Deluxe Room |
| {#var#} | Booking id | HT7731 |
Filling in each placeholder
- Guest (sample: Mr. Rao): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Checkin (sample: 18 Oct, 12 PM): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Checkout (sample: 20 Oct, 11 AM): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Room (sample: 1 Deluxe Room): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Booking id (sample: HT7731): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
This template has 5 placeholders and a body of 166 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Hotels & Resorts
Room rates, taxes and cancellation terms shown in ads and messages should match what the guest pays. Guest ID and booking data must be protected under the DPDP Act, 2023, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Where this message fits for Hotels & Resorts
Travellers search for destinations and dates, compare prices on booking sites and the hotel's own website, read reviews and look at photos, then book. Between booking and arrival they want directions, check-in details and upsell offers; after the stay, a review request and an offer for the next visit.
Search, metasearch and online travel agencies drive bookings; Instagram shows the experience; WhatsApp handles pre-arrival questions and concierge requests; SMS sends check-in codes and reminders; email nurtures past guests with seasonal offers.
Campaign ideas that pair with this template
- Pre-arrival WhatsApp messages offering room upgrades and airport transfers
- Direct booking offers to past guests ahead of peak season
- Post-stay review requests with a thank-you discount
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a hotel send the booking confirmation message?
Send immediately after a direct booking. Automate it from your software where possible so it is never forgotten.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Can DND Teams set this up for my hotel?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Hotels & Resorts
This message on other channels
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