RCS template · Marketing
Admissions Open RCS Template for Schools
A ready-to-adapt RCS message for schools, with placeholders, sample values and compliance notes.
When to Send This Message
Send to parents who enquired or opted in to admission updates. For schools, this is one of the everyday messages that keeps parents informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Once a child is enrolled, the school's communication with parents about fees, attendance, events and exams shapes satisfaction and renewals.
The RCS Template
Admissions Open
[Business Name]: Admissions for the {year} session are open for {classes}. Visit the campus or book a counselling slot: {link}
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name]: Admissions for the {#var#} session are open for {#var#}. Visit the campus or book a counselling slot: {#var#}
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {year} | Year | 2027-28 |
| {classes} | Classes | Nursery to Class 9 |
| {link} | Link | https://example.com/a/SC1 |
Filling in each placeholder
- Year (sample: 2027-28): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Classes (sample: Nursery to Class 9): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/a/SC1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 3 placeholders and a body of 126 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Promotional rich cards go only to customers who have agreed to receive them.
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
Rules to keep in mind for Schools
Communication about children must be handled carefully: the DPDP Act, 2023 requires verifiable parental consent for processing children's personal data and restricts tracking and targeted advertising directed at children. Admission ads should state facts such as board affiliation and avoid unverifiable rankings.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Make the offer specific and honest, with a clear end date and any conditions stated.
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
Where this message fits for Schools
Parents begin researching schools a year or more ahead of admission, comparing curriculum, fees, results, transport and reviews from other parents. They attend open days, ask many questions by phone and WhatsApp, and decide around admission deadlines. Once enrolled, communication shifts to attendance, fees, events and emergencies.
Search and social ads drive admission enquiries; open-day registrations come from landing pages; WhatsApp answers parents' questions; SMS handles urgent notices such as closures, because it reaches every parent; voice broadcasts work for emergencies; email carries newsletters and fee statements.
Campaign ideas that pair with this template
- Open-day invitations with reminder sequences and directions
- Admission deadline countdown messages to parents who enquired
- Weekly highlights for current parents to build word-of-mouth
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a school send the admissions open message?
Send to parents who enquired or opted in to admission updates. If customers reply, make sure someone on your team monitors and answers.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my school?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Schools
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