RCS template · Marketing
Adoption Drive RCS Template for Pet Clinics & Pet Care
A ready-to-adapt RCS message for veterinary clinics, pet shops and groomers, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in pet parents. For veterinary clinics, pet shops and groomers, this is one of the everyday messages that keeps pet parents informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Pet parents look for vets, groomers and pet supplies close to home and stay loyal to providers they trust.
The RCS Template
Adoption Drive
[Business Name] is hosting an adoption drive with {partner} on {date} at {venue}. Reply YES for details.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name] is hosting an adoption drive with {#var#} on {#var#} at {#var#}. Reply YES for details.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {partner} | Partner | a local animal shelter |
| {date} | Date | 26 Oct |
| {venue} | Venue | our clinic |
Filling in each placeholder
- Partner (sample: a local animal shelter): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 26 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Venue (sample: our clinic): Keep the value short and specific; test the longest realistic value to check the message still reads well.
This template has 3 placeholders and a body of 104 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Pet Clinics & Pet Care
Veterinary practice is regulated by the Veterinary Council of India, and medical claims in ads should be avoided. Pet shops and breeders may need registration under the Prevention of Cruelty to Animals rules for dog breeding and pet shops.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Where this message fits for Pet Clinics & Pet Care
Pet owners search for vets, groomers, pet shops and boarding nearby, read reviews and value trust and gentle handling. Regular vaccinations, grooming appointments and food purchases create predictable repeat visits.
Maps listings and Instagram drive new clients; WhatsApp handles bookings and photo updates during grooming or boarding; SMS sends vaccination and appointment reminders; email shares pet care tips and offers.
Campaign ideas that pair with this template
- Vaccination and deworming reminders
- Grooming rebooking reminders
- Pet birthday offers
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a pet care business send the adoption drive message?
Send to opted-in pet parents. Automate it from your software where possible so it is never forgotten.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my pet care business?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Pet Clinics & Pet Care
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