RCS template · Marketing
Season Sale RCS Template for Furniture Stores & Manufacturers
A ready-to-adapt RCS message for furniture stores and manufacturers, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in customers. For furniture stores and manufacturers, this is one of the everyday messages that keeps customers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Furniture buyers browse online for styles and prices, then usually visit a showroom before buying.
The RCS Template
Season Sale
[Business Name] season sale from {start} to {end} on {category}. Visit our showroom or browse online: {link}
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name] season sale from {#var#} to {#var#} on {#var#}. Visit our showroom or browse online: {#var#}
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {start} | Start | 20 Oct |
| {end} | End | 5 Nov |
| {category} | Category | sofas and beds |
| {link} | Link | https://example.com/s/FR2 |
Filling in each placeholder
- Start (sample: 20 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- End (sample: 5 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Category (sample: sofas and beds): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/s/FR2): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 108 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Furniture Stores & Manufacturers
Material claims (such as solid wood, engineered wood or warranty terms) must be accurate under consumer protection rules. Sale prices must reflect genuine discounts, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Getting the season sale message right
State the discount range, the categories included and the end date, and mention delivery and assembly charges up front. Big-ticket buyers compare carefully, so include financing or EMI options where available. Invite people to the showroom to see finishes and fabrics, which often decides the purchase.
Where this message fits for Furniture Stores & Manufacturers
Furniture buyers browse online and on Instagram, visit showrooms to check comfort and quality, compare prices and delivery times, and often ask about finance or custom sizes. Big purchases follow moving home, renovations or sales seasons, and delivery and assembly experience shapes reviews.
Instagram and Pinterest show room settings; search captures product and store searches; WhatsApp shares photos, fabric swatches and quotes; SMS sends delivery slots and reminders; email shares catalogues and sale events.
Campaign ideas that pair with this template
- Showroom events for new collections
- Delivery slot confirmations and reminders
- Sale alerts for customers who asked about specific items
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a furniture business send the season sale message?
Send to opted-in customers. Automate it from your software where possible so it is never forgotten.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my furniture business?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Furniture Stores & Manufacturers
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