Compliance guides
Messaging Compliance in Romania
SMS, WhatsApp, voice and RCS rules for businesses messaging customers in Romania.
Overview
Law 506/2004 requires prior consent for commercial communications by SMS and email, enforced by the ANSPDCP together with the GDPR.
The National Supervisory Authority for Personal Data Processing (ANSPDCP) enforces the GDPR.
Romanian is the search language and Google is dominant.
In Europe, WhatsApp marketing is treated like other electronic marketing: you need a lawful basis, usually consent, and you must be transparent about how contact data is used under GDPR or UK GDPR.
European countries regulate marketing calls through national laws and do-not-call or objection registers, and automated (recorded) marketing calls generally require prior consent.
Advertising Rules
Advertising follows Law 148/2000 and the code of the Romanian Advertising Council (RAC).
Guides by Channel
SMS in Romania
Law 506/2004 requires prior consent for commercial communications by SMS and email, enforced by the ANSPDCP together with the GDPR..
Read the guide →WhatsApp in Romania
WhatsApp Business API campaigns to customers in Romania need opt-in consent under Law 506/2004 and the GDPR, in addition to Meta's business and commerce policies..
Read the guide →Voice Call in Romania
Automated marketing calls require prior consent, and live marketing calls must respect objections and the GDPR..
Read the guide →RCS in Romania
RCS business messaging availability in Romania depends on operator and device support, so we confirm coverage before planning campaigns and keep SMS as a fallback; the same consent rules that apply to SMS apply to RCS..
Read the guide →Digital Habits and Channels in Romania
Romania has fast and affordable mobile internet, and WhatsApp and Messenger are the main messaging apps. SMS is used for deliveries and bank codes.
Cash on delivery remains common in e-commerce, but card payments and Revolut are growing quickly, especially among younger urban customers. Black Friday is one of the biggest retail events, popularised locally by the eMAG marketplace, and Easter and Christmas are key holidays.
Romania has one of the fastest-growing economies in the EU, with a large IT and software outsourcing sector in Bucharest, Cluj-Napoca, Iași and Timișoara, car manufacturing by Dacia (Renault) at Mioveni and Ford at Craiova, and agriculture. Fixed broadband speeds are among the fastest in Europe. The standard VAT rate rose from 19% to 21% on 1 August 2025, and the currency is the leu. Law 506/2004 requires prior consent for electronic marketing, supervised by the data protection authority (ANSPDCP). Orange, Vodafone and Digi are the main mobile operators.
Regulators, Registers and Practical Rules in Romania
Romania's ANSPDCP enforces the GDPR, and ANCOM regulates telecoms. Law 506/2004 requires prior consent for electronic marketing. Orange, Vodafone, Digi and Telekom are the operators.
Romania's VAT rate rose to 21 per cent on 1 August 2025, so price messages should be checked. Messages should be in Romanian. Revolut and card payments are common.
ANCOM also manages sender ID rules for anti-fraud.
In practice, Romanian consumers respond well to clear prices in lei, delivery times and easy returns, and many still prefer cash on delivery for online orders. Keep consent records for each subscriber and include a simple opt-out, and check messages for accuracy before large sends.
General guidance, not legal advice. Check current rules with the regulator or a local adviser before launch.
Practical Details
Country code +40; time zone Europe/Bucharest; currency Romanian leu (RON). Usual working week: Monday to Friday.
Cities we cover in Romania
General information, not legal advice, as of October 2026.
Compliance in Romania: FAQs
Which messaging channels need registration in Romania?
It depends on the channel. Sender IDs for SMS often need registration with operators or the regulator, WhatsApp requires a verified business account and approved templates, and RCS needs brand verification. Each channel guide explains the details.
Does data protection law apply to messaging in Romania?
The National Supervisory Authority for Personal Data Processing (ANSPDCP) enforces the GDPR.
Is this legal advice?
No. These guides are general information. For significant campaigns, take advice from a local lawyer.
Plan Compliant Campaigns in Romania
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