Compliance guides
Messaging Compliance in Poland
SMS, WhatsApp, voice and RCS rules for businesses messaging customers in Poland.
Overview
Since November 2024, Poland's Electronic Communications Law requires prior consent for direct marketing by SMS, email and automated calls, alongside the GDPR, which the Personal Data Protection Office (UODO) enforces.
The UODO enforces the GDPR in Poland, and websites need a clear privacy policy and valid cookie consent.
Polish is the search language and Google is dominant; content should be written natively in Polish.
In Europe, WhatsApp marketing is treated like other electronic marketing: you need a lawful basis, usually consent, and you must be transparent about how contact data is used under GDPR or UK GDPR.
European countries regulate marketing calls through national laws and do-not-call or objection registers, and automated (recorded) marketing calls generally require prior consent.
Advertising Rules
Advertising must follow consumer and unfair competition law; UOKiK's recommendations require influencers to label advertising clearly.
Guides by Channel
SMS in Poland
Since November 2024, Poland's Electronic Communications Law requires prior consent for direct marketing by SMS, email and automated calls, alongside the GDPR, which the Personal Data Protection Office (UODO) enforces..
Read the guide →WhatsApp in Poland
WhatsApp Business API campaigns to customers in Poland need opt-in consent under the Electronic Communications Law and the GDPR, in addition to Meta's business and commerce policies..
Read the guide →Voice Call in Poland
Marketing calls to individuals require prior consent under the Electronic Communications Law; the telecom regulator UKE and the consumer authority UOKiK supervise telecom and consumer rules..
Read the guide →RCS in Poland
RCS business messaging availability in Poland depends on operator and device support, so we confirm coverage before planning campaigns and keep SMS as a fallback; the same consent rules that apply to SMS apply to RCS..
Read the guide →Compliance in Poland: FAQs
Which messaging channels need registration in Poland?
It depends on the channel. Sender IDs for SMS often need registration with operators or the regulator, WhatsApp requires a verified business account and approved templates, and RCS needs brand verification. Each channel guide explains the details.
Does data protection law apply to messaging in Poland?
The UODO enforces the GDPR in Poland, and websites need a clear privacy policy and valid cookie consent.
Is this legal advice?
No. These guides are general information. For significant campaigns, take advice from a local lawyer.
Plan Compliant Campaigns in Poland
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88890 28885 or message us on WhatsApp.