Compliance guides
Messaging Compliance in Morocco
SMS, WhatsApp, voice and RCS rules for businesses messaging customers in Morocco.
Overview
Telecommunications in Morocco are regulated by the Agence Nationale de Réglementation des Télécommunications (ANRT). Bulk SMS sender names are registered through the operators, and marketing messages require prior consent under Law 09-08 on personal data protection.
Morocco's Law 09-08 on the protection of personal data, supervised by the CNDP, requires notice, consent where applicable and, in many cases, prior declaration or authorisation of processing with the CNDP.
Moroccan audiences search in French, Arabic and Moroccan Darija, with English growing among younger and business audiences.
WhatsApp is widely used for business in MENA markets. Official API use must follow Meta's policies, and newer national data protection laws in the region set rules for consent and data handling.
Telemarketing in the region is increasingly regulated, with rules on calling hours, registered numbers and do-not-call preferences in several countries.
Advertising Rules
Advertising should follow Moroccan consumer protection law and platform policies, with sensitivity to cultural and religious norms.
Guides by Channel
SMS in Morocco
Telecommunications in Morocco are regulated by the Agence Nationale de Réglementation des Télécommunications (ANRT).
Read the guide →WhatsApp in Morocco
WhatsApp is the leading messaging app in Morocco.
Read the guide →Voice Call in Morocco
Marketing calls in Morocco must respect Law 09-08 and the guidance of the CNDP, the national data protection authority, on direct marketing and consent..
Read the guide →RCS in Morocco
RCS business messaging availability in Morocco depends on operator and device support, so we confirm coverage before planning campaigns and keep SMS as a fallback; the same consent rules that apply to SMS apply to RCS..
Read the guide →Digital Habits and Channels in Morocco
Morocco has high mobile internet use, and WhatsApp, Facebook and Instagram are the main channels for reaching customers. Business SMS sender IDs are arranged through the operators, Maroc Telecom, Orange and inwi, under ANRT rules, and Law 09-08 on personal data is enforced by the CNDP.
Cash is still widely used, and cash on delivery dominates e-commerce, though card payments are growing. Ramadan, Eid, the summer return of Moroccans living abroad and back-to-school are key periods, and preparations for the 2030 World Cup are driving investment.
Morocco's economy is diversified: Renault and Stellantis build cars in Tangier and Kenitra, aerospace suppliers cluster near Casablanca, OCP is one of the world's largest phosphate exporters, and tourism is a major employer. VAT is 20%, and prices are in dirhams. Law 09-08 requires consent for direct marketing by electronic means, supervised by the CNDP. Darija, Amazigh and French are used alongside Modern Standard Arabic, and campaigns often use French for business clients.
Compliance in Morocco: FAQs
Which messaging channels need registration in Morocco?
It depends on the channel. Sender IDs for SMS often need registration with operators or the regulator, WhatsApp requires a verified business account and approved templates, and RCS needs brand verification. Each channel guide explains the details.
Does data protection law apply to messaging in Morocco?
Morocco's Law 09-08 on the protection of personal data, supervised by the CNDP, requires notice, consent where applicable and, in many cases, prior declaration or authorisation of processing with the CNDP.
Is this legal advice?
No. These guides are general information. For significant campaigns, take advice from a local lawyer.
Plan Compliant Campaigns in Morocco
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