Compliance guides

Messaging Compliance in Mauritius

SMS, WhatsApp, voice and RCS rules for businesses messaging customers in Mauritius.

Overview

Telecom services in Mauritius are regulated by the Information and Communication Technologies Authority (ICTA). Bulk SMS goes through the local operators, and marketing messages should be consent-based under the Data Protection Act 2017.

The Data Protection Act 2017, closely aligned with the EU GDPR and overseen by the Data Protection Office, requires a lawful basis, transparency and consent for direct marketing.

Mauritius is multilingual: French and English dominate written search, Mauritian Creole is widely spoken, and Hindi and Bhojpuri remain important within the Indo-Mauritian community.

WhatsApp is a leading business channel in many African markets; Meta's policies and the local data protection law both apply.

Voice campaigns should use locally licensed numbers and follow consumer protection and data rules on direct marketing calls.

Advertising Rules

Advertising should follow Mauritian consumer protection law and platform policies.

Digital Habits and Channels in Mauritius

Mauritius has high smartphone and internet use, and WhatsApp and Facebook are the main channels for reaching customers. The MCB Juice and other banking apps and cards dominate payments.

The Data Protection Act 2017 is closely aligned with the GDPR. Campaigns often use English, French and Mauritian Creole. Tourism peaks from October to December and around European holidays, while Diwali, Christmas, Eid and Chinese Spring Festival reflect the island's diverse population.

Mauritius has an upper-middle-income economy built on tourism, financial services and global business companies, textiles and clothing, sugar and a growing ICT and outsourcing sector around Ebène CyberCity. VAT is 15%, and prices are in Mauritian rupees. The Information and Communication Technologies Authority (ICTA) regulates telecoms, and the Data Protection Office enforces the Data Protection Act 2017, which requires consent before using personal data for direct marketing. my.t (Mauritius Telecom) and Emtel are the main operators.

Regulators, Registers and Practical Rules in Mauritius

Mauritius has a Data Protection Act 2017 aligned with the GDPR, supervised by the Data Protection Office, with which controllers must register. The Information and Communication Technologies Authority (ICTA) regulates telecoms. my.t (Mauritius Telecom), Emtel and MTML are the operators. English, French and Mauritian Creole are all used.

Marketing messages must be sent only to people who agreed to receive them, with a free way to opt out. Many Mauritian customers switch between English, French and Creole; French is common in advertising and Creole in casual messages. Tourism peaks from October to December and in the European winter months.

General guidance, not legal advice. Check current rules with the regulator or a local adviser before launch.

Practical Details

Country code +230; time zone Indian/Mauritius; currency Mauritian rupee (MUR). Usual working week: Monday to Friday.

Cities we cover in Mauritius

General information, not legal advice, as of October 2026.

Compliance in Mauritius: FAQs

Which messaging channels need registration in Mauritius?

It depends on the channel. Sender IDs for SMS often need registration with operators or the regulator, WhatsApp requires a verified business account and approved templates, and RCS needs brand verification. Each channel guide explains the details.

Does data protection law apply to messaging in Mauritius?

The Data Protection Act 2017, closely aligned with the EU GDPR and overseen by the Data Protection Office, requires a lawful basis, transparency and consent for direct marketing.

Is this legal advice?

No. These guides are general information. For significant campaigns, take advice from a local lawyer.

Plan Compliant Campaigns in Mauritius

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