Compliance guides
Messaging Compliance in Kenya
SMS, WhatsApp, voice and RCS rules for businesses messaging customers in Kenya.
Overview
Bulk SMS in Kenya is regulated by the Communications Authority of Kenya through licensed content service providers. Consumer protection rules require opt-out options for promotional messages.
Kenya's Data Protection Act 2019 requires a lawful basis, transparency and, for direct marketing, consent and an easy opt-out.
Kenya is a mobile-first market where Google search, WhatsApp and mobile money shape the customer journey; content in English with some Swahili can broaden reach.
WhatsApp is a leading business channel in many African markets; Meta's policies and the local data protection law both apply.
Voice campaigns should use locally licensed numbers and follow consumer protection and data rules on direct marketing calls.
Advertising Rules
Advertising should follow Kenyan consumer protection law and platform policies, with clear disclosure of sponsored content.
Guides by Channel
SMS in Kenya
Bulk SMS in Kenya is regulated by the Communications Authority of Kenya through licensed content service providers.
Read the guide →WhatsApp in Kenya
WhatsApp is extremely popular in Kenya for personal and business communication.
Read the guide →Voice Call in Kenya
Voice campaigns in Kenya should follow Communications Authority requirements and the Data Protection Act 2019 rules on direct marketing..
Read the guide →RCS in Kenya
RCS business messaging in Kenya depends on operator support and the share of compatible Android devices, so SMS remains the reliable fallback..
Read the guide →Compliance in Kenya: FAQs
Which messaging channels need registration in Kenya?
It depends on the channel. Sender IDs for SMS often need registration with operators or the regulator, WhatsApp requires a verified business account and approved templates, and RCS needs brand verification. Each channel guide explains the details.
Does data protection law apply to messaging in Kenya?
Kenya's Data Protection Act 2019 requires a lawful basis, transparency and, for direct marketing, consent and an easy opt-out.
Is this legal advice?
No. These guides are general information. For significant campaigns, take advice from a local lawyer.
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