SMS Compliance in Colombia

Key Rules for SMS in Colombia

Commercial messages in Colombia require prior, express and informed consent under Law 1581 of 2012, enforced by the Superintendency of Industry and Commerce (SIC). Law 2300 of 2023 also limits marketing and collection contacts to set daytime hours on weekdays and Saturdays, never on Sundays or public holidays, and restricts how often consumers can be contacted.

In North America, business texting is shaped by carrier rules as well as law: in the US, application-to-person messaging on standard numbers generally requires brand and campaign registration (10DLC), and the TCPA requires appropriate consent. Other countries in the Americas have their own consumer protection and data laws.

Practical Checklist

• Collect and record consent (or confirm an existing customer relationship) before sending, with the date and source.
• Use a registered sender ID or number that recipients can recognise as your business.
• Identify your business in every message and keep promotional and service messages separate.
• Give a simple way to opt out of marketing and process opt-outs quickly across all your systems.
• Send in the recipient's local daytime hours and keep frequency reasonable.

Contact data

Format numbers in international E.164 format with the +57 country code, remove duplicates and invalid numbers, and keep consent records linked to each number.

Advertising Alongside Messaging

Advertising follows the Consumer Statute (Law 1480 of 2011), and the SIC's guide on influencer marketing requires clear disclosure of paid content.

This guide is general information, not legal advice, and reflects our understanding as of October 2026. Rules change, so we check current requirements for Colombia before every launch.